David Battye - Head of Product Development & Management

David has over twenty years of business experience across a wide range of industries and functions, from market strategy to after-sales service, from the Royal Navy to wireless commerce via manufacturing. Recent assignments have focussed on the development and delivery of propositions to market including Internet Portal, Mobile Commerce and WAP developments.

Career roles have included Operations Management, Marketing Management, Product Management and Project Management. This practical experience has been built upon the training gained from a London Business School MBA. David has used his experience to develop Stepping Stones, a prototyping-based proposition development method.

Activities David has managed, developed and implemented include:
• Internet Portal and Mobile Commerce marketing development
• Supply Chain and Operations design
• Marketing campaign organization and copywriting
• Partner development and management
• Business change management

Key roles include the Project lead on several BT Mobile Product developments, Mobile product developments for Orange and O2 and also Head of Proposition & Product Development and Management for the Cellnet / Barclaycard alliance, effectively the world’s first MVNO Lite.