Philip Holloway - Consultant

Twelve years of media, business development and web-based business management experience

key roles

• Global Account Director at Millward Brown Precis, leading pr & media evaluation for multi-national automotive clients, managed multi-site staff in UK, US and Australia
• Developed Online subscription sales and management mechanism for Haymarket Publications
• Developed e-crm and e-mail campaign mechanisms for Haymarket Publications
• Developed a multi-language youth website for the British Tourism Authority
• Brand extension work for What Car? included What Car? Online, the What Car? Used Car Price Guide and What Car? TV
• Developed WAP service for What Car? Used Car Price Guide